CODA Wants To Tap The Fleet Industry
posted on 18 October 2010 | posted in
Business and Finance
CODA Automotive has just managed to rope in new managers in a bid to market its 100% Electric Sedan to the fleet industry. The aim behind such a move is to try and concentrate into efforts to make an impact in the fleet industry across the US.
The larger motive behind this management change also appears to revolve around the need to try and take lead over competitors and start marketing the electric sedans on their known benefits of being emission free and cheaper to run than the gas powered sedans.
Irrespective of the fact whether CODA succeeds in taking a lead over others and whether it actually makes a place for itself in the evolving place for electric vehicles in organized fleet transportation solutions, one thing is certain that this initiative is a precursor to many such arrangements that should be apparent in the next few months.
With the fleet industry being so vast and organized, it was time for some company to rise above the levels of marketing of Nissan Leaf and Chevy Volt and instead concentrate on finding a new audience. And with the plus point of economical running costs, electric sedans in fleet industry are going to become a reality soon.
This guest post by Rob May talks about electric sedans. He is an avoid follower of fleet industry and proposes use of Keyfuels Card for fleet fuelling.
| |
|
|